Milk Deluxe is a high-end brand under the Mengniu Group. It boasts high-quality milk sources from its exclusive pastures, as well as high-standard raw material selection and production processes. "Tielunsu" means "gold medal milk" in Mongolian. The birth of Milk Deluxe has created a new category of high-end milk. With the development of the brand, it has become one of the top tier of fast-moving consumer goods brands in China.